Intrebarile sunt misto.incerc niste raspunsuri.
* What’s the biggest myth in our industry?
Real people are not influenced by advertising.It's wrong. We have an incredible power to change a lot of things from opinions to behaviors.
* Define an insight.
A blessed observation.
* Define an idea.
The perfect tagline of too many thoughts
* What is Planning?
The only possible job for a too inquisitive mind.
* How will W+K be making money in ten years?
From a new agency structure based on a small crew of creative people from different areas.
* Tell us something interesting.
Nike plays in lifestyle industry along with many other brands from many markets. The competition is fierce and the share of mind is getting smaller everyday.
* Which piece of work do you wish you’d made, and why?
Gatorade Replay. Because it is based on a very simple observation of everyday life.
* What’s your favourite piece of Nike work from anywhere in the world, and why?
Write the future because Nike owned the championship in people's mind not in commercial contracts.
* What’s the biggest issue facing football?
Players'performance is related to marketing activities not to sport success
* What does Just Do It mean to a kid today?
Something to be re-written. again and again.
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