tag:blogger.com,1999:blog-58226829892780749792024-03-13T16:57:06.421-07:00blogul neoficial al plannerilor din graffiti bbdo. uneori cu oaspeti.Unknownnoreply@blogger.comBlogger17125tag:blogger.com,1999:blog-5822682989278074979.post-27782509978966206922013-03-17T11:03:00.033-07:002013-03-17T11:03:26.282-07:00Communication Map<div class="separator" style="clear: both; text-align: center;"><a href="http://imgs.xkcd.com/comics/online_communities_2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://imgs.xkcd.com/comics/online_communities_2.png" width="548"/></a></div><div class="separator" style="clear: both; text-align: center;">de vazut mare aici: <span class="Apple-style-span" style="background-color: white;"><a href="http://xkcd.com/802_large/">http://xkcd.com/802_large/</a> (se merita)</span></div><div class="separator" style="clear: both; text-align: center;">de pe <a href="http://xkcd.com/"><span class="Apple-style-span" style="background-color: white;">xkcd</span></a></div><div style="clear: both;"/>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-2403682756723373512013-03-17T11:03:00.031-07:002013-03-17T11:03:25.813-07:00Viral Cosmote?<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/m2QgfF0CjeY&hl=en&fs=1&rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/m2QgfF0CjeY&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />Probabil pe campania lor cu semnatul care nu se intrerupe.<br />Mi se pare ca tipa joaca (prost) un script. Pentru ca da replicile prea repede pt o conversatie reala. Si pt ca tag-urile sunt puse la plezneala fara legatura cu filmul.<br />Daca e facut de Ogilvy, bravo baieti. Mai ales ca ati vandut un script cu atata carne in el.<br />Sau poate ma insel.<div style="clear: both;"></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-10378587530766328002013-03-17T11:03:00.029-07:002013-03-17T11:03:25.311-07:00RCA mistoE tricky sa promovezi RCA. Pentru ca e un produs atipic: eu il cumpar, dar nu eu beneficiez de el. Deci calitatea (respectabilitatea companiei din spatele asigurarii) RCA-ului mi-e indiferenta. Daca e cazul, cel pe care-l lovesc cu masina trebuie sa-si bata capul cu recuperat bani de la compania respectiva. Pe mine ma intereseaza doar sa fie cat mai ieftin, si cat mai la indemana.<br /><br />Asa ca mi-a placut abordarea baietilor de la RCA-ieftin.ro : au umplut orasul cu stickere, dar in loc sa-ti spuna ca la ei gasesti cel mai ieftin RCA, pe stickere iti spune doar : "nu-ti mai face RCA, inainte sa intri pe Google!". Atat. Fara adresa de web, fara branding, fara pret. In schimb au cumparat prima pozitie din linkurile sponsorizate cand dai search dupa RCA pe Google.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_xxRlZwqPI5U/Sx_P4zbl_fI/AAAAAAAAUs8/YTqY_WQXfdg/s1600-h/200912071359_042.jpg"><img style="cursor: pointer; width: 240px; height: 320px;" src="http://2.bp.blogspot.com/_xxRlZwqPI5U/Sx_P4zbl_fI/AAAAAAAAUs8/YTqY_WQXfdg/s320/200912071359_042.jpg" alt="" id="BLOGGER_PHOTO_ID_5413273851908193778" border="0" /></a><br /><br />De ce mi-a placut?<br />Pentru ca ad-ul lor iti da un sfat de bun simt (informeaza-te inainte sa cumperi) pe care chiar nu ai de ce sa nu-l urmezi, si se asigura ca, daca faci asta, ajungi fix in bratele lor (au prima pozitie in sponsored links pe google search dupa RCA) fara sa iti bage brandul pe gat (fara branding pe stickere).<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_xxRlZwqPI5U/Sx_QJQYMokI/AAAAAAAAUtE/hT1kr1UzTaY/s1600-h/rca+ieftin.JPG"><img style="cursor: pointer; width: 439px; height: 196px;" src="http://3.bp.blogspot.com/_xxRlZwqPI5U/Sx_QJQYMokI/AAAAAAAAUtE/hT1kr1UzTaY/s320/rca+ieftin.JPG" alt="" id="BLOGGER_PHOTO_ID_5413274134556484162" border="0" /></a><br /><br />Foarte misto.<div style="clear: both;"></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-39222353303856454862013-03-17T11:03:00.027-07:002013-03-17T11:03:24.762-07:00hai si eu<div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">What’s the biggest myth in our industry? </span></span></b></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span class="Apple-style-span" style="color: white;"><span style="font-family: Georgia, serif; font-size: 10pt;"/></span></b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">That Cannes Lions is an Advertising Festival. In fact (most of) Cannes is to advertising what air guitar is to actual music.<p/></span></span></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">Define an insight. </span></span></b></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span class="Apple-style-span" style="color: white;"><span style="font-family: Georgia, serif; font-size: 10pt;"/></span></b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">It makes the brand ring true. <p/></span></span></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">Define an idea. </span></span></b></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span class="Apple-style-span" style="color: white;"><span style="font-family: Georgia, serif; font-size: 10pt;"/></span></b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">A brand’s opinion. May be wrong, but it should at least be interesting.<p/></span></span></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">What is Planning? </span></span></b></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span class="Apple-style-span" style="color: white;"><span style="font-family: Georgia, serif; font-size: 10pt;"/></span></b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">Applied curiosity.<p/></span></span></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">How will W+K be making money in ten years? </span></span></b></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span class="Apple-style-span" style="color: white;"><span style="font-family: Georgia, serif; font-size: 10pt;"/></span></b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">They won’t be charging money anymore, but likes for their FB page. Seriously now, they’ll still be making money from ideas in 10 years time.<p/></span></span></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">Tell us something interesting. </span></span></b></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span class="Apple-style-span" style="color: white;"><span style="font-family: Georgia, serif; font-size: 10pt;"/></span></b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">Did you know that true randomness is extremely hard to generate? No software can do it. You need some actual physical device that measures a natural phenomenon and translates that into bytes.<p/></span></span></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">Which piece of work do you wish you’d made, and why? </span></span></b></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span class="Apple-style-span" style="color: white;"><span style="font-family: Georgia, serif; font-size: 10pt;"/></span></b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">Tap Project. Because it just works on so many levels.<p/></span></span></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">What’s your favourite piece of Nike work from anywhere in the world, and why? </span></span></b></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span class="Apple-style-span" style="color: white;"><span style="font-family: Georgia, serif; font-size: 10pt;"/></span></b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">“Before” because it’s made from stuff that was there but nobody else thought of using and it’s brilliant.<p/></span></span></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">What’s the biggest issue facing football?</span></span></b></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span class="Apple-style-span" style="color: white;"><span style="font-family: Georgia, serif; font-size: 10pt;"/></span></b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">We’re all clinging to heroes but it seems to me that teams are becoming so important that there’s increasingly little room left for individual (on the field) shine.<p/></span></span></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">What does Just Do It mean to a kid today?</span></span></b></div><div class="MsoNormal" style="line-height: 13.5pt; margin-bottom: 3.75pt; text-align: justify;"><b><span class="Apple-style-span" style="color: white;"><span style="font-family: Georgia, serif; font-size: 10pt;"/></span></b><span style="font-family: Georgia, serif; font-size: 10pt;"><span class="Apple-style-span" style="color: white;">If it’s his dad’s favorite slogan, Nike is in trouble :)</span><span class="Apple-style-span" style="color: #333333;"><p/></span></span></div><div style="clear: both;"/>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-63821487037586697372013-03-17T11:03:00.025-07:002013-03-17T11:03:24.249-07:00not that there's anything wrong with it ...<span class="Apple-style-span" style="font-family: Arial; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"><br/></span></span><br/><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_xxRlZwqPI5U/TMcroT_pDUI/AAAAAAAAV60/QTCQ-Rl9ZSQ/s1600/vintage-advertising.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://3.bp.blogspot.com/_xxRlZwqPI5U/TMcroT_pDUI/AAAAAAAAV60/QTCQ-Rl9ZSQ/s640/vintage-advertising.jpg" width="484"/></a></div><div class="separator" style="clear: both; text-align: center;"><br/></div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/_xxRlZwqPI5U/TMcrnFHK-wI/AAAAAAAAV6w/xdQBJyCCBfA/s1600/ivory-homoerotic-advertising.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/_xxRlZwqPI5U/TMcrnFHK-wI/AAAAAAAAV6w/xdQBJyCCBfA/s640/ivory-homoerotic-advertising.jpg" width="440"/></a></div><br/><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/_xxRlZwqPI5U/TMcrpy4flyI/AAAAAAAAV7A/4O_WM_0zMXg/s1600/IvorySoap.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/_xxRlZwqPI5U/TMcrpy4flyI/AAAAAAAAV7A/4O_WM_0zMXg/s640/IvorySoap.jpg" width="430"/></a></div><br/><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/_xxRlZwqPI5U/TMcrqnnSTgI/AAAAAAAAV7E/vUENrvEusT4/s1600/ivory2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/_xxRlZwqPI5U/TMcrqnnSTgI/AAAAAAAAV7E/vUENrvEusT4/s640/ivory2.JPG" width="440"/></a></div><br/><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_xxRlZwqPI5U/TMcrrSyYNcI/AAAAAAAAV7M/1Z46OR-3SUw/s1600/ivory816.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://4.bp.blogspot.com/_xxRlZwqPI5U/TMcrrSyYNcI/AAAAAAAAV7M/1Z46OR-3SUw/s640/ivory816.jpg" width="464"/></a></div><div style="clear: both;"/>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-10575144713156509182013-03-17T11:03:00.023-07:002013-03-17T11:03:23.765-07:00pc vs. mac<object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/_YbmK3Zu0Os?fs=1&hl=en_US&rel=0"/><param name="allowFullScreen" value="true"/><param name="allowscriptaccess" value="always"/><embed src="http://www.youtube.com/v/_YbmK3Zu0Os?fs=1&hl=en_US&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"/></object><div style="clear: both;"/>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-78471205421384582332013-03-17T11:03:00.021-07:002013-03-17T11:03:23.279-07:00Nike classicsSunt cateva spoturi Nike care imi plac foarte mult. Toate despre sport si competitivitate. Toate sunt misto datorita montajului pt ca sunt facute din existing footage + muzica.<br /><br />Nike "Courage" e superb, imi place mai ales ultimul cadru pe care au ales sa puna sloganul.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/-ae3tFI8wXE&hl=en&fs=1&rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/-ae3tFI8wXE&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />Nike "A Little Less Hurt" e mai superb si are ca soundtrack ultima piesa inregistrata de Johnny Cash inainte sa moara - un cover dupa o piesa la fel de misto a Nine Inch Nails (sic). Si imi place pentru ca vorbeste despre esec. Nu multe branduri pot sa vorbeasca despre asta si sa-si construiasca equity in acelasi timp.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/IwjRtTKviSY&hl=en&fs=1&rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/IwjRtTKviSY&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />Nike "Before" e cel mai superb. Imi place ca e facut din junk, din chestii pe care in mod normal le-ai arunca direct la gunoi: imagini cu sportivi care se incalzesc si inregistrare cu o orchestra care se incalzeste inainte de concert. "Just do it" la final vine ca o manusa. Nici ca se putea o concluzie mai buna.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/BGLMRP2OBhQ&hl=en&fs=1&rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/BGLMRP2OBhQ&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><div style="clear: both;"></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-65036265276781883322013-03-17T11:03:00.019-07:002013-03-17T11:03:22.930-07:00mitsubishi did itcred ca toate echipele care lucreaza pe conturi auto au avut idea asta de 100 de ori deja. dar nu au facut-o din diverse motive. ei bine, cei de la mitsubishi au dus-o pana la capat. bravo lor.<div><br/></div><div><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/tAeJJQvrcRw?fs=1&hl=en_US&rel=0"/><param name="allowFullScreen" value="true"/><param name="allowscriptaccess" value="always"/><embed src="http://www.youtube.com/v/tAeJJQvrcRw?fs=1&hl=en_US&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"/></object></div><div><br/></div><div>de la Ruxandra</div><div><br/></div><div><br/></div><div style="clear: both;"/>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-34467101630336959472013-03-17T11:03:00.017-07:002013-03-17T11:03:22.295-07:00Diesel still proudly don't give a fuckDiesel shoes not made for running. Made for kicking ass.<br/>Un fel de anti-Nike/Adidas care au inceput si ei de la o vreme sa intre serios pe zona de fashion. De unde si misto-ul foarte elaborat si misto fata de tehnologia pantofilor sport.<br/><br/>Primul e si in varianta 3D daca aveti o pereche de ochelari la indemana.<br/><br/><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/pVjHpxyI1eU?fs=1&hl=en_US"/><param name="allowFullScreen" value="true"/><param name="allowscriptaccess" value="always"/><embed src="http://www.youtube.com/v/pVjHpxyI1eU?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"/></object><br/><br/><object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/q9CZKjNd4hM?fs=1&hl=en_US"/><param name="allowFullScreen" value="true"/><param name="allowscriptaccess" value="always"/><embed src="http://www.youtube.com/v/q9CZKjNd4hM?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"/></object><br/><br/><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/nOMxb1f_Tlc?fs=1&hl=en_US"/><param name="allowFullScreen" value="true"/><param name="allowscriptaccess" value="always"/><embed src="http://www.youtube.com/v/nOMxb1f_Tlc?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"/></object><br/><br/><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/Aym-EgetiQA?fs=1&hl=en_US"/><param name="allowFullScreen" value="true"/><param name="allowscriptaccess" value="always"/><embed src="http://www.youtube.com/v/Aym-EgetiQA?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"/></object><br/><br/><object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/Cf7nCsZ0dDE?fs=1&hl=en_US"/><param name="allowFullScreen" value="true"/><param name="allowscriptaccess" value="always"/><embed src="http://www.youtube.com/v/Cf7nCsZ0dDE?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"/></object><div style="clear: both;"/>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-61072522258512221992013-03-17T11:03:00.015-07:002013-03-17T11:03:21.816-07:00Romtelecom ClickNet by Graffiti BBDOPe aer de astazi:<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/6CNkslKo7j4&hl=en&fs=1" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/6CNkslKo7j4&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br />Romtelecom a fost probabil pitch-ul anului 2008 si, desi eu am lucrat doar pe pitch, si nu sunt titular in echipa de cont, sunt chiar mandru de noua campanie Romtelecom pe care am dezvoltat-o la Graffiti.<br /><br />Cu mintea mea de planner, apreciez faptul ca executiile dramatizeaza oferta. Nu produsul generic (despre internet, sau despre telefonie fixa), ci dramatizeaza fix ceea ce vezi la sfarsit pe carton. Scufita Rosie era despre minute de convorbire fara numar fara numar fara numar, iar spotul Click Net e despre download usor. Asta e o abordare care a reusit doar la Romtelecom si Cosmote.<br /><br />In cazul Vodafone sau Orange, foarte rar povestea spotului e despre oferta din cartonul de la final. Spoturi lor foarte emotionale sunt perfecte pentru a transmite valori si personalitatea brandului. Ceea ce e foarte important, dar nu suficient. Nu poti sa spui doar povesti generice si sa neglijezi USP-ul bazandu-te ca oamenii vor observa ca acel carton obosit de la final s-a schimbat cu unul de aceeasi culoare si timp de 2 sau 3 secunde iti spune o oferta noua. Pentru ca eu nu cred ca se intampla. Oamenii nu isi dau seama ca e o oferta noua, si, oricum, nimic din spotul tau nu-i ajuta sa inteleaga si sa tina minte oferta.<br /><br />Later edit: si ca sa-mi dau singur contra-exemplu, exista cel putin doua spoturi Vodafone care dramatizeaza foarte misto oferta (<a href="http://www.youtube.com/watch?v=04yRxWfpe9w">link</a> <a href="http://www.youtube.com/watch?v=3S9jkW4j9_A">link</a>).<div style="clear: both;"></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-75130414080613064722013-03-17T11:03:00.013-07:002013-03-17T11:03:21.333-07:00new pepsi vs. coke<object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/TnABZM83hqg?fs=1&hl=en_US&rel=0"/><param name="allowFullScreen" value="true"/><param name="allowscriptaccess" value="always"/><embed src="http://www.youtube.com/v/TnABZM83hqg?fs=1&hl=en_US&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"/></object><br/><br/>de la cosmin<div style="clear: both;"/>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-72239591365338386552013-03-17T11:03:00.011-07:002013-03-17T11:03:20.813-07:00oldie but goldiene-am intors din concediu, si fiindca tot nu avem timp sa scriem calumea pe blogul asta (Sorin isi semneaza mailurile cu "write less, read more" si are dreptate), postam niste spoturi.<br/><br/><object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/xFyzC4V_x-w?fs=1&hl=en_US&rel=0"/><param name="allowFullScreen" value="true"/><param name="allowscriptaccess" value="always"/><embed src="http://www.youtube.com/v/xFyzC4V_x-w?fs=1&hl=en_US&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"/></object><br/><br/><object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/iZ5oCjFw__M?fs=1&hl=en_US"/><param name="allowFullScreen" value="true"/><param name="allowscriptaccess" value="always"/><embed src="http://www.youtube.com/v/iZ5oCjFw__M?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"/></object><br/><br/>payoff-ul cu "don't think" e mult mai bun si mai potrivit pt. executiile astea. nu e departe de "be stupid" al lui diesel, dar e clar alt brand persona.<br/><br/>de la stanciu<div style="clear: both;"/>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-11154504674377774152013-03-17T11:03:00.009-07:002013-03-17T11:03:20.312-07:00bun asa<object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/JnWi0CDCfm4?fs=1&hl=en_US"/><param name="allowFullScreen" value="true"/><param name="allowscriptaccess" value="always"/><embed src="http://www.youtube.com/v/JnWi0CDCfm4?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"/></object><br/><br/>de la Bogdan<div style="clear: both;"/>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-82666711867799835312013-03-17T11:03:00.007-07:002013-03-17T11:03:19.819-07:00un exercitiu de sinceritate.<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_xxRlZwqPI5U/TLLwFM2T5YI/AAAAAAAAVvY/CTS7WoPr3LI/s1600/IMAGE_017.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/_xxRlZwqPI5U/TLLwFM2T5YI/AAAAAAAAVvY/CTS7WoPr3LI/s400/IMAGE_017.jpg" width="300"/></a></div><br/><br/>"Acelasi produs, o gargara complet noua".<br/>"Cumperi acelasi lucru, dar te pacalim altfel".<br/>"Produsul e acelasi, brandul nu".<br/>"Acelasi brief, am schimbat insa agentia".<br/>"Acelasi product manager, marketingul insa e proaspat venit".<br/>"N-am investit nimic in produs, am bagat toti banii in branding".<br/>"Face acelasi lucru pentru tine, dar ii spunem altfel".<div style="clear: both;"/>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-38780335249675700812013-03-17T11:03:00.005-07:002013-03-17T11:03:19.264-07:00Packaging Sarbesc<div class="separator" style="clear: both; text-align: left;">adica ce mi-a placut din ce am vazut prin magazine la muntenegreni (unele sunt locale, altele sarbesti, altele croate, altele turcesti).</div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_xxRlZwqPI5U/TLLy94R9PkI/AAAAAAAAVvc/kG73vFc2-iA/s1600/IMAGE_012.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/_xxRlZwqPI5U/TLLy94R9PkI/AAAAAAAAVvc/kG73vFc2-iA/s400/IMAGE_012.jpg" width="300"/></a></div><br/><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/_xxRlZwqPI5U/TLLy-s6f2OI/AAAAAAAAVvg/TS-7rWe1Dzg/s1600/IMAGE_011.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/_xxRlZwqPI5U/TLLy-s6f2OI/AAAAAAAAVvg/TS-7rWe1Dzg/s400/IMAGE_011.jpg" width="300"/></a></div><br/><br/><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_xxRlZwqPI5U/TLLttlelGqI/AAAAAAAAVu8/MPwVU9qPivM/s1600/IMAGE_015.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/_xxRlZwqPI5U/TLLttlelGqI/AAAAAAAAVu8/MPwVU9qPivM/s400/IMAGE_015.jpg" width="300"/></a></div><br/><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_xxRlZwqPI5U/TLLtuo_hMYI/AAAAAAAAVvA/24GzPL4q4bg/s1600/IMAGE_001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/_xxRlZwqPI5U/TLLtuo_hMYI/AAAAAAAAVvA/24GzPL4q4bg/s400/IMAGE_001.jpg" width="300"/></a></div><br/><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_xxRlZwqPI5U/TLLtvVn2BUI/AAAAAAAAVvE/urD4OmjExVg/s1600/IMAGE_002.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/_xxRlZwqPI5U/TLLtvVn2BUI/AAAAAAAAVvE/urD4OmjExVg/s400/IMAGE_002.jpg" width="300"/></a></div><br/><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/_xxRlZwqPI5U/TLLtvwP4jfI/AAAAAAAAVvI/1PjxDITMvLw/s1600/IMAGE_003.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://1.bp.blogspot.com/_xxRlZwqPI5U/TLLtvwP4jfI/AAAAAAAAVvI/1PjxDITMvLw/s400/IMAGE_003.jpg" width="300"/></a></div><br/><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_xxRlZwqPI5U/TLLtw_PLRmI/AAAAAAAAVvM/p8iLpZ5o0u0/s1600/IMAGE_004.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/_xxRlZwqPI5U/TLLtw_PLRmI/AAAAAAAAVvM/p8iLpZ5o0u0/s400/IMAGE_004.jpg" width="300"/></a></div><br/><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/_xxRlZwqPI5U/TLLtx5AuivI/AAAAAAAAVvQ/x0VmXbxUcoE/s1600/IMAGE_005.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://1.bp.blogspot.com/_xxRlZwqPI5U/TLLtx5AuivI/AAAAAAAAVvQ/x0VmXbxUcoE/s320/IMAGE_005.jpg" width="320"/></a></div><br/><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/_xxRlZwqPI5U/TLLtymINsSI/AAAAAAAAVvU/TsKT0biUAEk/s1600/IMAGE_006.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://3.bp.blogspot.com/_xxRlZwqPI5U/TLLtymINsSI/AAAAAAAAVvU/TsKT0biUAEk/s320/IMAGE_006.jpg" width="320"/></a></div><div style="clear: both;"/>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-61858105925846874102013-03-17T11:03:00.003-07:002013-03-17T11:03:18.772-07:00cineva trebuia sa o spuna si pe asta<object height="385" width="640"><param name="movie" value="http://www.youtube.com/v/jRCI7ieF2KQ?fs=1&hl=en_US"/><param name="allowFullScreen" value="true"/><param name="allowscriptaccess" value="always"/><embed src="http://www.youtube.com/v/jRCI7ieF2KQ?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"/></object><br/><br/>da la Ana<div style="clear: both;"/>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-5822682989278074979.post-38877576021264757782013-03-17T11:03:00.001-07:002013-03-17T11:03:18.066-07:00Bogdana face recrutari pentru W+K LondonCica se cauta planner pentru Nike la aceasta "agentioara". Iar Bogdana incearca sa mai scape din plannerii mioritici si asa putini cu urmatorul chestionar de la londonezi.<br/><br/>Intrebarile sunt misto.incerc niste raspunsuri.<br/><br/> * What’s the biggest myth in our industry?<br/> Real people are not influenced by advertising.It's wrong. We have an incredible power to change a lot of things from opinions to behaviors. <br/><br/> * Define an insight.<br/> A blessed observation.<br/><br/> * Define an idea.<br/> The perfect tagline of too many thoughts<br/><br/> * What is Planning?<br/> The only possible job for a too inquisitive mind.<br/><br/> * How will W+K be making money in ten years?<br/> From a new agency structure based on a small crew of creative people from different areas.<br/><br/> * Tell us something interesting.<br/> Nike plays in lifestyle industry along with many other brands from many markets. The competition is fierce and the share of mind is getting smaller everyday. <br/><br/><br/> * Which piece of work do you wish you’d made, and why?<br/> Gatorade Replay. Because it is based on a very simple observation of everyday life.<br/><br/> * What’s your favourite piece of Nike work from anywhere in the world, and why?<br/> Write the future because Nike owned the championship in people's mind not in commercial contracts. <br/><br/> * What’s the biggest issue facing football?<br/> Players'performance is related to marketing activities not to sport success <br/><br/> * What does Just Do It mean to a kid today?<br/> Something to be re-written. again and again.<div style="clear: both;"/>Unknownnoreply@blogger.com0